Time to Enter the Entrepreneurial Journey is Now 

Tony Kereluke • October 30, 2020

Time to Enter the Entrepreneurial Journey and Pivot for Tomorrow

Baby Boomers across Canada are looking to retire more so than ever these days. Backed with less jobs available than in recent history, more and more people are turning to entrepreneurship with a strong goal of becoming truly self-reliant on ones future. These baby boomers are selling their businesses, entering the entrepreneurial space and it is starting to show. Being on the ground as a franchise broker in Canada, we are speaking to both buyers and new entrepreneurs entering the space on the daily. We speak to sellers many who are set to retire or move on at low evaluations. I really see this moving shift as a great time to enter the business owner world and maybe not so much if you are looking to sell right now. That being said there are many great entrepreneurs who I have sold their businesses for that weathered the storm and kept their overheads light and are doing just fine.

Today as of October 30/20 there is no better time to enter than now. Why? Costs and evaluations are low and opportunities are high. When the world weathers this storm in the world, one should have a better position in life than they had before. Making a pivot and a move will not just happen for you or fall in your lap. You are the only one that can make a move. No one will do this for you. It’s go out and do it mentality. Do not rely on anyone or anything to live your dream as an entrepreneur.

It’s time to pivot your life and business for today and tomorrow. One thing that Covid has and should teach us all is that relationships are worth more than any currency. Your word is your personal currency in life. When you have your word and excellent fruitful relations backed with new seeding relationships, you will be successful as a business owner in time.

Tony Kereluke
Top Shelf Franchising
CEO & Founder
www.topshelffranchising.com

Starbucks storefront with logo and entrance on a city street.

What Buyers Look for in a Business (and How to Make Yours More Attractive)

By Tony Kereluke • August 18, 2026
Learn what buyers look for in a business, from cash flow and recurring revenue to owner dependence, risk, systems and growth potential.
Hand holding a stylus over a tablet app with blue buttons and a calculator on a wooden desk

How to Prepare Your Financials Before Selling Your Business

By Tony Kereluke • July 24, 2026
Learn how to organize financial records, document earnings, identify add-backs, and prepare for buyer due diligence before selling your business.
Person reading a Business newspaper at a desk, with a blurred plant in the background

Should You Sell Your Business Now or Wait? Market Conditions, Timing & Exit Strategy

By Tony Kereluke • June 23, 2026
Learn when to sell your business, when to wait, and how market conditions, valuation, buyer demand, and exit strategy affect your decision.

What Is - In Home Senior Care Service

By Tony Kereluke • May 7, 2026
Just Like Family Canmore Banff Kootenays Franchise
Two people working at a desk with a laptop and calculator, surrounded by stacks of paper documents.

The Biggest Mistakes Owners Make When Selling Their Business

By Tony Kereluke • March 30, 2026
Learn the biggest mistakes owners make when selling their business and how to avoid pricing, timing, confidentiality, and negotiation issues.
Modern, white office building with large glass windows reflecting trees and sky.

How to Sell a Business Confidentially Without Alerting Staff or Competitors

By Tony Kereluke • March 3, 2026
Learn how to sell a business confidentially without alerting staff or competitors. Proven strategies to protect value, control information, & close discreetly.
Two men analyzing financial data, one pointing at a notebook, the other holding a tablet, with a computer screen and laptop displaying charts.

How Long Does It Take to Sell a Business? Timeline, Stages & What to Expect

By Tony Kereluke • January 27, 2026
Learn how long it takes to sell a business, the key stages involved, and what to expect from preparation to closing so you can plan your exit with confidence.
People discussing work, looking at charts, and using a tablet in an office setting.

How Much Is My Business Worth? A Complete Guide to Valuation Methods

By Tony Kereluke • December 8, 2025
Learn how to value your business using SDE, EBITDA, and market multiples. Understand key factors that affect valuation before you sell your business.
Five people, including one person writing, collaborate around a wooden table in a well-lit room.

The Entrepreneur Contrarian

By Tony Kereluke • October 6, 2025
The Inner Contrarian Entrepreneur Inside of you

What's Trending?

By Tony Kereluke • May 6, 2025
What's Trending? Businesses With Cash Flow & Hard Assets/Safe Haven's With the recent turmoil in stocks correcting and swinging around like a yo yo in a kids playground. Individuals & smart money investors are seeking out hard assets/ small businesses & franchises with cash flow. I receive hundreds a calls a month from buyers looking for cash flow and focused on hard assets. This sounds like a solid simple plan of attack and is working for a select group of smart money investors. Safe haven demand is at the highest level in a very long time. No one knows what will happen tomorrow or next month with the market or economy so why not take control your own future this way. If you are looking to diversify away from financial instruments and be in the drivers seat of your hard earned work. Why not start a side hustle? Or partner up to buy a franchise business in a great location? Or add onto your existing business portfolio and purchase another business. This I am seeing a demand in calls & especially over the past 6 months. I am a big fan of physical bullion gold and silver and have invested a great deal in this space over the past 5 years and returns are there. Here is a chart of Gold 5 year and one year as of MSN money app in USD funds. Gold Per Ounce 3405 USD ‎+81.80 (‎+2.46%) Today USD PAST YEAR • AS OF MAY 6, 10:05 A.M. EDT ‎+1,073.20 (‎+46.04%) USD PAST 5 YEARS • AS OF MAY 6, 10:06 A.M. EDT ‎+1,659.10 (‎+94.98%) USD While the S +P index YTD to date is seeing a loss YTD YTD • AS OF MAY 6, 10:06 A.M. EDT ‎-282.47 (‎-4.80%) 33.40 Silver Per Ounce ‎+0.90 (‎+2.76%) Today USD PAST YEAR • AS OF MAY 6, 10:01 A.M. EDT ‎+5.99 (‎+21.89%) USD YTD • AS OF MAY 6, 10:02 A.M. EDT ‎+4.12 (‎+14.08%) This type of hard physical asset is yours only and holds no counter party risk. It is recommended to have safe storage in higher amounts & can always be sold and turned into a fiat currency anytime you wish. It's a flight for safety and a safe haven, and is working as world fiat dollars de-value with inflation chewing away slowly at it. One suggestion is to not do what everyone else does. In fact you may want to look at the opposite first. Then do your own due diligence. While I do not give out financial advice you are welcome to speak with your advisor who most likely will not talk about gold or silver or investing into a small business and will push there financials instruments so they can obtain a fee from there bank. So it is important to talk to many others in different fields. Try not to trust one source to park your cash or plan your retirement. It's just too risky to let it all ride on whim of a financial instrument and hope it keeps going up. As there is nothing better than controlling your own destiny in life. Master your own destiny is the way to go and work for it and build it they will come.